Yes it is.
With YouTube you can make money in minimum 5 different ways.
Most of the people are still using only 1. Most of the people are playing short term game on YouTube. They are running ads for leads/conversion. And what happens if suddenly YouTube ad policy started to act like facebook. Your ad account will get banned and you are out of business overnight.
So why not long term game plan?
Are you not committed enough to your business to play long term. Why not grow your own YouTube channel. You can get monetize with just 1000 subscribers and 4000hours watch time in 1 year. And you can keep making money from that 1 channel.
Not only 1 way but in minimum 5 different ways.
YouTube will pay you publishing their ads on your video. On a average, they pay you 1dollar-15dollar per 1000 impression. So if you get 1000 view everyday on your whole channel, you will make 1dollar-15dollar per day without selling anything. The more and better videos you upload, the more revenue you make.
You can do affiliate marketing with your YouTube channel. You can upload review/Unboxing videos and put your affiliate link in your description. And your viewers will buy through your link and you will get paid. Also you can recommend any products to your audience in any video and make sales.
Own products selling.
You can promote your own products like courses/consulting/coaching etc in your YouTube videos. And people will buy from you.
YouTube has it’s own membership option for monetized channels. You can see the “join” button on May channels. So many of your viewers will become a member to get certain VIP across to your contents. And you can make recurring income from that.
YouTube has it’s own Superchat option for live videos and it’s own donation option for normal recorded videos. So you can ask your viewers to support you buy donating your channel.
Can you see?
You can create multiple income streams from just 1 YouTube channel. All you need to do is upload good videos and grow your channel with a constant ad budget. Growing a YouTube channel with YouTube ad is like a snowball effect. YouTube has a feature called “browsing effect”
So basically when you watch someone’s videos, YouTube will recommend you some more videos of that channel in your home screen. So when you run ads and people watch your video.
Afterwards YouTube will recommend more video’s from your channel to those people organically. So running ads not only boosts your ad video but also boosts your organic reach. And the best part is, if you stop your ads fot some reasons, you will still have your subscribers to watch your video’s as well your usual organic reach.